AdEx (ADX): The Blockchain Based Ad Network
AdEx is developing a decentralised ad exchange network based on the blockchain. It will connect advertisers with publishers so that they can negotiate advertising prices without a centralised party. They are also developing a solution for internet users where they refine the types of ads that they would like to see as well as be in charge of their own data.
AdEx was originally built on the Etheruem network but there are plans to move the platform over to the NEO blockchain. The main features that have been touted by AdEx is that they will have detailed reporting, it will be available on all browsers and there is an emphasis on the privacy and preferences of the individual user.
At the center of the AdEx protocol is their user portal. This will allow users, advertisers and publishers to interact with the network. Given that it will be built on the NEO blockchain, it will benefit from immutability. The native token in the AdEx network are the ERC20 standard ADX tokens. These will be used to purchase advertising space or to earn money for placements.
The online advertising network is not short of competition for AdEx. There have also been a number of blockchain based alternatives that have entered the fray. These include the likes of Bitclave, Basic Attention Token (BAT) and qChain amoung others. AdEx has tried to differentiate themselves with their browser agnostic platform and broader scope.
AdEx started out as a project called Stremio. It was founded by Ivo Georgiev and Dimo Stoyanov. Stremio received investments by companies like Bitmain and they have Jihan Wu as their strategic advisor. They completed an ICO in June of 2017 and were able to raise $12m in exchange for their native ADX tokens.
Not long after the ICO the ADX tokens hit the exchanges. They are currently available on a number of exchanges but have the bulk of their trading on 5 different exchanges. The tokens have pretty strong liquidity but are still quite volatile compared to the norm.