ADX

ADX

AdEx
$0.159846
-3.02%
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  • Market Cap
    $11,737,629
  • 24h Vol (Global)
    ฿133 ($1,058,256)
  • Circulating Supply
    73,430,701
  • Issue Date
    2017-06-30
  • Issue Price
    $0.250000
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Max SupplyCirculating SupplyIssue DateIssue PriceConsensus ProtocolExplorer
100,000,00073,430,7012017-06-30$0.250000
POW1
etherscan.io
Total SupplyCryptographic AlgorithmSource CodeWhite PaperWebsiteType
73,430,701Ethashhttps://github.com/AdExBlockchhttps://www.adex.networkTOKEN

AdEx is a decentralized ad exchange built on Ethereum blockchain and smart contracts. The AdEx platform is designed to disrupt and replace the traditional digital advertising models by providing a transparent, focused solution for advertisers to collaborate with ad publishers and reach the best potential clients. The core feature of AdEx will be the so-called AdEx User Profile - a personalized page that allows every end user to understand and control the ads delivered to them. Giving more control to the user is highly beneficial for advertisers since users voluntarily provide more information about their preferences and consumer behavior, about their shopping habits and purchase preferences. This means that with the help of the user’s AdEx Profile advertisers achieve surgical precision for ad targeting and ensure a high Return On Ad Spending (ROAS). The AdEx profile will be automatically generated for each user. Users will still be shown ads even if they do not tweak their profile and preferences. The technology of AdEx leverages blockchain and smart contracts, thus eliminating the complexity and confusion of existing ad serving networks. The network is regulated by the users and the users only, taking care of the most common issue advertisers today are facing: lack of transparency and incorrect/unclear reporting of advertising campaign results. P.S The AdEx Core will be ported to NEO (Antshares) and possibly other technologies if they have the necessary scalability and maturity. Again, this is something that may only change across generations of the Core.

Teams
    Allesya Ivanova

    Allesya Ivanova

    GRAPHIC DESIGNER

    Allesya is a creative graphic designer who has been contributing to the Stremio project where she is responsible for UI and UX. She holds educational degrees in graphic and product design and has more than 10 years of experience behind her back.

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    Ivo Paunov

    Ivo Paunov

    DEVELOPER

    Ivo is a software developer with experience in the following fields: mobile and web development, and Javascript. He is part of the Stremio team and helps develop the company’s video entertainment hub.

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    Alexandru Branza

    Alexandru Branza

    DEVELOPER

    Alexandru is a software / web developer with more then 8 years of experience specializing in: video players, p2p, blockchains and web services. A strong believer and contributor to open source communities and part of the Stremio Team.

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    Shteryana Shopova

    Shteryana Shopova

    SECURITY EXPERT

    Shteryana is a well-seasoned software engineer and software architect. Throughout her career, she gained noteworthy experience in cybersecurity. For the past 10 years, Shteryana has been contributing to the FreeBSD project as a committer.

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    Vanina Ivanova

    Vanina Ivanova

    MARKETING & AD TECH

    Vanina has more than 12 years of experience in advertising, and online marketing, as well as in ad tech. She has ran and managed huge digital marketing projects in the fintech industry, and has been a part of the team of a major cloud storage provider.

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    Dimo Stoyanov

    Dimo Stoyanov

    CO-FOUNDER

    Dimo comes from a background in UX and UI design, and front-end development. Together with Ivo Georgiev, he runs the VoD entertainment hub Stremio. Dimo is experienced in project management, product design, and brand strategy.

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    Ivo Georgiev

    Ivo Georgiev

    CO-FOUNDER

    Ivo has extensive experience as a software engineer with a particular interest in the video-on-demand industry. Since 2012, he has been heading Stremio, a video entertainment startup. Well-versed in cryptography and crypto currencies.

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Introduction

AdEx is a decentralized ad exchange built on Ethereum blockchain and smart contracts. The AdEx platform is designed to disrupt and replace the traditional digital advertising models by providing a transparent, focused solution for advertisers to collaborate with ad publishers and reach the best potential clients. The core feature of AdEx will be the so-called AdEx User Profile - a personalized page that allows every end user to understand and control the ads delivered to them. Giving more control to the user is highly beneficial for advertisers since users voluntarily provide more information about their preferences and consumer behavior, about their shopping habits and purchase preferences. This means that with the help of the user’s AdEx Profile advertisers achieve surgical precision for ad targeting and ensure a high Return On Ad Spending (ROAS). The AdEx profile will be automatically generated for each user. Users will still be shown ads even if they do not tweak their profile and preferences. The technology of AdEx leverages blockchain and smart contracts, thus eliminating the complexity and confusion of existing ad serving networks. The network is regulated by the users and the users only, taking care of the most common issue advertisers today are facing: lack of transparency and incorrect/unclear reporting of advertising campaign results. P.S The AdEx Core will be ported to NEO (Antshares) and possibly other technologies if they have the necessary scalability and maturity. Again, this is something that may only change across generations of the Core.

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