BAT

BAT

Basic Attention Token
$0.204200
-0.87%
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  • Market Cap
    $290,304,476
  • 24h Vol (Global)
    ฿438 ($3,659,560)
  • Circulating Supply
    1,421,667,363
  • Issue Date
    2017-05-31
  • Issue Price
    $0.036400
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Max SupplyCirculating SupplyIssue DateIssue PriceConsensus ProtocolExplorer
1,500,000,0001,421,667,3632017-05-31$0.036400
POW1
etherscan.io
2
trivial.co
Total SupplyCryptographic AlgorithmSource CodeWhite PaperWebsiteType
1,500,000,000Ethashhttps://github.com/brave-intlhttps://basicattentiontoken.orTOKEN

BAT (Basic Attention Token), a token for a decentralized ad exchange. It compensates the browser user for attention while protecting privacy. BAT connects advertisers, publishers, and users and is denominated by relevant user attention, while removing social and economic costs associated with existing ad networks, e.g., fraud, privacy violations, and malvertising. BAT is a payment system that rewards and protects the user while giving better conversion to advertisers and higher yield to publishers. We see BAT and associated technologies as a future part of web standards, solving the important problem of monetizing publisher content while protecting user privacy.

Teams
    Brendan Eich

    Brendan Eich

    Founder, Vision, Strategy

    Created JavaScript. Co-founded Mozilla & Firefox

    Brian Bondy

    Brian Bondy

    Co-Founder, Browser Engineering Lead

    Previously: Khan Academy, Mozilla, Evernote

    Yan Zhu

    Yan Zhu

    Security & Privacy Engineering

    EFF Fellow. Previously: Yahoo, Tor Project, HTTPS Everywhere, Privacy Badger

    Jonathan Sampson

    Jonathan Sampson

    Developer Relations & Web Engineering

    Previously: Microsoft

    Luke Mulks

    Luke Mulks

    Ad-Tech Expert

    Previously: OAO

    Aubrey Keus

    Aubrey Keus

    Automation & Wallet Systems

    Previously: Pulse360

    Brian Johnson

    Brian Johnson

    Electron & Chromium Integrations

    Previously: J.D. Power, Korrelate

    Marshall Rose

    Marshall Rose

    Ledger & Wallet Systems

    Previously on the Internet Engineering Task Force

    Brian Brown

    Brian Brown

    Go-to-Market

    Previously: Co-founded Joyent. Deputy Editor WSJ, Brussels.

    Catherine Corre

    Catherine Corre

    Communications

    Previously: AOL, Netscape

    Bradley Richter

    Bradley Richter

    Brand & Interaction Design

    Previously: EFI/Fiery, Co-creator: eBeam & Luidia, Percipo. Advising Circullio

Introduction

BAT (Basic Attention Token), a token for a decentralized ad exchange. It compensates the browser user for attention while protecting privacy. BAT connects advertisers, publishers, and users and is denominated by relevant user attention, while removing social and economic costs associated with existing ad networks, e.g., fraud, privacy violations, and malvertising. BAT is a payment system that rewards and protects the user while giving better conversion to advertisers and higher yield to publishers. We see BAT and associated technologies as a future part of web standards, solving the important problem of monetizing publisher content while protecting user privacy.

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